In a market where superficial beauty is too common: where perfect faces and filtered photos dominate the social networks, skin has become much more than just a physical covering; today, skin is a “social skin”.
People of all ages experience increasing social pressure to pursue an idealized appearance dictated by global beauty standards.
Because now that women can act on aging because of the progress in skin care, hygiene and treatments, they are in a certain way obliged to have age successfully
On top of that they are bombarded with a PLETHORIC OFFER, a race towards over-molecularization, OVERPROMISE, miracle solutions.
There is an urgent need for clarity and trust, revealed by an international study on perceptions of skin aging and aesthetic solutions: 6/10 say they do not have the right information to make the right choices when it comes to cosmetics or cosmetic procedures * (* source)
Aging Science by NAOS is a more authentic, scientific, and ethical approach to skin aging.
One that breaks with industry clichés and redefines how we care for skin as it ages.
Born from the conviction of Jean-Noël Thorel (biologist, pharmacist, and founder of NAOS) this platform is rooted in a bold belief: aging is not a flaw to correct, but a natural, deeply personal process. It deserves to be understood, supported, and respected.
It’s not about turning back time. It’s about understanding the biological mechanisms behind aging and giving your skin what it truly needs.
True beauty comes from understanding & respecting the skin and working
with its biology.
BEAUTY IS HEALTH THAT YOU CAN SEE
This platform offers much more than cosmetic guidance. It opens a broader, more holistic perspective on aging
· A clear, science-based vision of skin aging rooted in ecobiology
· A personalized skin analysis to identify your biological aging needs
· Tailored aging recommendations across our 3 expert brands: Bioderma, Institut Esthederm, and Etat Pur
· A new perspective, with expert insights, lifestyle content, and a deep dive into the 6 biological pathways that govern skin aging
BECAUSE BEAUTY BELONGS TO YOU
NAOS, with dermatology and aesthetic experts,
promotes authentic beauty, emphasizing
self-confidence and personality.